There are more than 40,000 active KlimaTicket OÖ holders in Upper Austria. The KlimaTicket OÖ has therefore long been an integral part of everyday travel for many Upper Austrians. A recent study by the Institute for Empirical Social Research (IFES), commissioned by the Federal Ministry for Innovation, Mobility and Infrastructure (BMIMI) and involving 2,481 KlimaTicket OÖ holders, shows: Satisfaction with public transport and the KlimaTicket OÖ is very high at 84 per cent. Many also report a lasting shift in their travel behaviour towards public transport, particularly for everyday journeys. There is still room for improvement, particularly when it comes to leisure travel.
“The KlimaTicket OÖ is a model of success for affordable, simple and environmentally friendly mobility in Upper Austria. The latest survey results clearly show that KlimaTicket OÖ holders use public transport more consciously and more frequently. However, there is still great potential, particularly in the leisure sector. That is why, in future, we want to motivate people even more strongly to use buses and trains not only for their commute to work, but also for day trips, visits and leisure activities,” emphasises Günther Steinkellner, Regional Minister for Infrastructure and Mobility, adding: “Even more important than an affordable and straightforward ticket, however, is a good public transport service, which we are continuously expanding and optimising in line with current budgetary constraints and passenger demand.”
Main reasons for the KlimaTicket OÖ: the price and ease of use
A survey of 2,481 users of the KlimaTicket OÖ highlights a clear strength of the service: the ticket scores highly, above all, for its price and simplicity. When asked about the main reasons for buying a KlimaTicket OÖ, 34 per cent replied that, for them, the KlimaTicket OÖ is cheaper than travelling by car. Further advantages include its ease of use and high flexibility: Users of the KlimaTicket OÖ need not worry about buying a ticket or choosing the right mode of transport. Based on the principle of ‘hop on and travel flexibly’, the KlimaTicket OÖ is a particularly straightforward and practical mobility option for everyday use.
Commuting is the main focus
The KlimaTicket OÖ is currently used particularly extensively in a work context: commuting, business appointments and regular everyday journeys form a key focus of its use. At the same time, the study highlights significant potential for further expanding its use in the leisure sector. Whether it’s a weekend trip, a visit to friends, a cultural event, a sporting event or a family activity, the KlimaTicket OÖ offers plenty of opportunities to travel comfortably, affordably and in an environmentally friendly way, even outside of the daily commute.
Gradual change in travel behaviour
The results make it clear that, for many people, the KlimaTicket OÖ is also associated with a shift in mobility behaviour. 31 per cent of respondents state that they now use public transport more consciously and frequently, thereby favouring it over the car. The KlimaTicket OÖ thus makes an important contribution to modern, sustainable and affordable mobility in Upper Austria.
The very high willingness to recommend the scheme also underlines the strong awareness raised by the KlimaTicket OÖ. Many users would actively recommend the KlimaTicket OÖ to their friends and family. “We see this high willingness to recommend the service as a clear sign that it is not only functionally appealing but also creates real added value in everyday life,” says Klaus Wimmer, Managing Director of OÖ Verkehrsverbund Gesellschaft , who is particularly pleased with this finding.
The Upper Austrian Transport Association therefore intends to draw even more attention to the benefits of the KlimaTicket OÖ in the leisure sector in future. After all, anyone who already uses the ticket for their journey to work or university can maximise its benefits even further, says Klaus Wimmer: “Every additional leisure journey makes the KlimaTicket OÖ even more attractive, both financially for every holder of a KlimaTicket OÖ and in terms of environmental protection and the mobility transition, for which every journey made by public transport rather than by car is valuable and important. This is what we want to highlight in our current campaign: the focus is not on the journey itself, but on people’s plans – whether for everyday life, leisure or spontaneous trips, the KlimaTicket OÖ is a companion for all situations in life.”